By A Correspondent

Samsung Electronics has announced a new TVC aimed as a consumer connect initiative to showcase Galaxy Grand, recently introduced Dual SIM Smartphone in India. The commercial, conceptualized by Leo Burnett is aimed at the middle segment and bring outs fun, style and passion of everyday moments of a user.

Strongly focused on creating a work life balance between personal and professional lives of youngsters, the TVC creates synergy between the consumers and the features of the Galaxy Grand by showcasing aspirations, passions and hobbies of an ambitious and confident individual. It begins with a young male professional aspiring to live a grand life by travelling by bike to see mountains kiss clouds, sky changing colours to every possible shade. He wishes to capture his memories with big screen experience & stay connected with his friends. Next thing you know, he mentions about reserving special place to watch movies. A super appears in the foreground that reads: ‘Samsung Galaxy Grand.

It encourages younger generation to capture personal moments through technology purchase of the right smartphone in spite of budgetary constraints and highlights top-end hardware and software features with a very attractive price of Galaxy Grand.

The TVC will be aired across Hindi and English entertainment and movie channels.

Credits:

Client:  Samsung India Electronics Ltd

Agency:  Leo Burnett

Creative: Sainath Saraban, Sumit Negi

Account management: Ravpreet Ganesh, Ankur Bora, Rohan Bharel

Account planning: Megha Deorani

Production house: Cutting Edge Pictures

Director: Julien Trousselier

Producer: Billoo Sandhu

Executive producer/Associate producer:

Director of photography: Daniel

Music director: Rupert

Post house: After Post