Laadli awards for gender sensitivity presented

06 Feb,2013

By A Correspondent


The  fourth edition of “The Laadli National Media Awards for Gender Sensitivity 2011-12” for honoring Media and Advertising professionals was organized by the NGO Population First on Tuesday, February 5 at the NCPA, Mumbai.


The Laadli Media Awards were instituted in 2007, as part of the media advocacy efforts under the Laadli girl-child campaign. The objective of the awards was to felicitate, acknowledge, recognize and encourage media, journalists and advertising professionals to keep working on gender issues and to draw the attention of the public to their positive efforts in the media with regard to gender sensitive reportage.


The Oscar-winning and Indian cinema’s most well-regarded costume designer - Bhanu Athaiya – received the Laadli Lifetime Achievement Award at the event. The awards also had renowned ad-film director, Gauri Shinde receiving an award for Best Mainline Film for her directorial debut, ‘English Vinglish’. Other noted personalities like singer Sunita Rao, noted film director Ashutosh Gowariker and famous Indian film director and screenwriter Sudhir Mishra, Director, R. Balki, Bollywood actress, television talk show host Pooja Bedi, Prof. Nandini Sardesai, Rajashree Birla were also present while the event was hosted by television journalist and columnist Ms. Barkha.


The leading author and columnist Ranjit Lal was awarded a Special Award for Best Book-Fiction on the issue of female infanticide for ‘Faces in the Water’. Sylvester da Cunha received a Special Award for Laadli moppet the Amul baby girl.


The Laadli National Media Awards was graced by the presence of the well-known classical singer Shubha Mudgal, who rendered few songs on women empowerment. There were short performances by children trained by India’s famous choreographer, Shiamak Davar, the Saxophone Sisters, and children from a village in Shahapur.


The book “Sense And Sensitivity” was launched during the award ceremony. This book is a compilation of the award winning entries of last three editions of the Laadli Media Awards for Gender Sensitivity. It showcases the real stories from all over India and brings to limelight investigative reports, editorials, features and human interest stories on gender inequality and violence.


A panel of distinguished jury members, comprising eminent media and social sector personalities namely Vishwanath Sachdev, Sathya Saran, Mahesh Bhatt, Vimla Patil, Pradeep Guha, Deepa Gahlot, Ramesh Narayan, Pradyuman Maheshwani, Prakash Bal Joshi, Aanand Mahendroo, Neeru Nanda, Sameera Khan, Goutam Rakshit, Juhi Chaturvedi and Mrinmayee Ranade selected the awardees.


Eighteen awards were presented which were selected by eminent jury members. In the four regional awards organized over the year, around 80 awards were given across all the States and Union Territories of the country covering 12 languages. The Laadli National Media Awards comprise the best of the season in addition to the special awards.


List of Awardees


Category/ Language Name of the Awardees Channel/ Publication Title of the Entry Sub- Category
Electronic – Malayalam P.P. Sandhya Asianet News Shisuva Vivaham (Child Marriage) Best Issue Based Programme
Print – English Sharmista Choudhury The Week Tribal Warrior Best Human Interest Story
Print – Marathi Amita Bade Prahaar Mahila – Kacharavechak Nave…Swachata Vyavasthapak (Waste Managers, Not Garbage Pickers) Best Column
Print – Hindi Priyanka Dubey Tehelka MadhyaYugeen Pradesh Best Investigative Report
Electronic – Malayalam Shiny Benjamin Jaihind TV Ottayaal Best Documentary
Print – English Neha Bhatt Outlook What A Girl Wants Best Feature
Print – Odiya Susama Misra Margadarshi Sustha Samaj Gathanare Nari (Women in the Creation of a Healthy Society) Best Article
Web – English Deepa Ranganathan The Alternative Boys Don’t Cry Best Feature
Electronic -  Marathi Prajakta Dhulap IBN – Lokmat Reportage – Kolhapurchya Leki (Daughters of Kolhapur) Best Feature
Advertising-  Hindi DDB Mudra creative team DDB Mudra  Age of Marriage (NRHM) Best Public Service Advertisement
Advertising – Hindi Sumanto Chattopadhyay Ogilvy & Mather Tejaswini (Tata Steel) Best Advertisement
Special Award
Book – English Ranjit Lal Penguin Books India Faces in the Water Best Book – Fiction
Gita Aravamudan Penguin Books India Disappearing Daughters: The Tragedy of Female Foeticide Best Book – Non-Fiction
Film – Hindi Gauri Shinde Eros International English Vinglish Best Mainline Film
Film – Beary K V Suveeran Thanneer Films Byari Best Feature Film
Drama – English/Hindi Purva Naresh Ok Tata Bye Bye Best Drama
Special Award  Sylvester da Cunha  Amul Moppet
Bhanu Athaiya The Laadli Lifetime Achievement Award


Laadli the Girl Child campaign was launched in June 2005 by NGO Population First with the purpose of creating a positive image of the girl child. In Hindi the word ‘laadli’ means the ‘beloved girl-child’. The programme works to stop the practice of pre-natal sex selection by addressing the core issue of son preferences and discrimination against the girl child. Since then, it has been working actively on various campaigns, activities with various groups like college youth, NGOs and other communities and has received an overwhelming response from various segments of Mumbai.


Population First is a communications and advocacy initiative for a balanced, planned and stable population. Its main focus is on reducing gender imbalances in the population and work towards gender sensitive and social development oriented health and population programmes.  (For more information: log on to, )


For more information, please contact:

Crisscross Communication: Stacy Fernandes |  | 9819829870 || Anshu Ahuja | | 9987423546


Post a Comment 

Comments are closed.