Krayon executes Horlicks Mission Exams 2013

14 Feb,2013

By A Correspondent


EduMedia’s vertical Krayon conducted ‘Horlicks Mission Exams 2013’ in Mumbai recently. GlaxoSmithKline’s Horlicks brand has consistently emphasised the importance of a healthy body and a healthy mind during examinations not only to children but also their teachers and parents. Various facts on the importance of good nutrition, health, effective study skills & stress management during exam times were highlighted while the audience was in admiration of the speaker and his knowledge on kids.


The campaign was organized across 21 cities this year through workshops aimed at students, principals, teachers and parents that propagated the message of ‘Brain Ready, Body Ready.’ The initiative reached out across Chennai, Hyderabad, Bengaluru and Bhubaneswar for parents and teachers to appropriately assist the children during this stressful time.


Highlights of the Campaign:

Workshops: Interactive workshops were conducted for principals and teachers in 7 cities to help handle the stress and fears of students in a better way.


Parent Workshops: A Nutritionist addressed parents on Healthy Body and Healthy Mind. She answered various issues and concerns that their children face during exams.


School Contact Programme: An interactive session was planned for students and teachers on the importance of nutrition and stress management related to examinations.


Shadow Campaign: Distribution of booklets in 21 cities containing tips to perform better, stress management and nutrition & Exam Planners.


The interactive session for teachers equipped them with knowledge regarding a child’s good mental health. The special workshop for parents dealt with nutrition and food during exams. An expert nutritionist offered advice on food and exams in select schools during this programme.


EduMedia’s Managing Director, Syed Sultan Ahmed, said, “Exams are a stressful period for students, teachers as well as parents. It is important for students to maintain a right balance of mind and body to be able to perform well and cope with the stress during these crucial days. The program explored study methods which are quicker and easier to follow.”


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