Kansai Nerolac extends its ‘Paint the Change’ initiative to Delhi University

26 Feb,2013

By A Correspondent

 

Kansai Nerolac Paints has received an overwhelming response for its recent initiative ‘Paint the Change’ from the consumers across India. The group had undertaken its first activity of painting a one-km long stretch outside the Delhi University wall on 24th February 2013, Sunday. Here by, encouraging the donation of unused paint that would touch the lives of millions by spreading happiness and cheer.

 

The group had zeroed in on this site only after carefully analyzing the many entries along with the reasoning received on the Facebook application. T

 

The Delhi Wallbook at the Delhi University (North) was painted by approximately five hundred graphic artists/ painters who put up their expressions on the more than 1 km long stretch outside the Delhi University wall where Nerolac donated eight hundred and seventy liters of unused paints which was collected from the consumers at their collection centers. The same was mobilized to the University by Nerolac.

 

“At Nerolac transformation is considered as the core value. We strongly believe that paint is a tool that one can use to express themselves. Taking this thought forward, the Delhi University exercise further enabled us empower and educate consumers to invest in a sustainable tomorrow thereby brining a transformation. This activity was an extension of our ‘Paint the Change’ initiative that has beautified the external walls thus adding to the charm of university and has also provided the emerging artists with a prospect to create & showcase their work in the open,” said Sukhpreet Singh, Vice President, Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd.

 

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