Jaldi 5 with Sunil Manocha: Aggressive expansion is the motto

25 Feb,2013

By Johnson Napier

 

Sunil Manocha, who has been responsible for Sales, Business Development, Television Production, Rights Distribution and Sponsor Servicing at Nimbus Sports for over two decades, has taken charge as Chief Operating Officer. Mr Manocha replaces Yannick Colaco who has moved on to join NBA India as its MD.

 

Post his elevation, Mr Manocha speaks to MxMIndia on what would be his priorities in his new position at the company and what viewers can look forward to from the network in 2013-14.

 

01) What would the new role entail for you at Nimbus Sport?

Nimbus Sport is looking at aggressive expansion across all key verticals including Event Management, Rights Distribution, Sponsorship Services and TV Production. The immediate focus of the role would include working closely with the team to drive this growth.

 

02) The past few months have seen the emergence of competitive players in the space who are jostling to provide equally competitive services such as yours. What are your plans to resist competition?

We are entering a new, exciting era in the sports business. Clients want turnkey solutions from partners who have proven international expertise, yet have an intimate understanding of the local market. Nimbus Sport has built these capabilities with a track record of success, and is a truly integrated sports management firm.

 

03) What are some of the hot and emerging properties that you would be looking at in 2013?

At this point in time, marquee events in our kitty are spread across sports, including cricket, golf and hockey. We have Asia Cup, the star-studded multi-nation ODI tournament for Asian cricket teams, lined up in early 2014. In addition, there is the Hero Indian Open, the premier golf championship on the Asian Tour, and World Series Hockey, the world’s first franchise-based hockey league. We have relationships with multiple stakeholders including global sports federations, rights holders, sponsors and broadcasters and are constantly exploring opportunities with them. Watch this space for more.

 

04) Any immediate changes one could expect at Nimbus Sport – in terms of talent, strategy, etc?

We will continue to build a strong pool of professional talent as we move ahead with our aggressive expansion plans across verticals. Golf Event Management will be a key focus area and we will soon be making announcements about our new acquisitions in this space.

 

05) What is the growth you expect your division to throw up for 2013?

We are looking at robust growth with all the planned activities over the next financial year.

 

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