Jaideep Shergill now CEO of MSLGroup India

01 Feb,2013

By A Correspondent


MSLGroup, Publicis Groupe’s flagship strategic communications and engagement company, has announced the appointment of Jaideep Shergill as Chief Executive Officer for MSLGroup India.


While Mr Shergill has led MSL India, MSLGroup’s flagship full-service agency for some years now, he will now lead the group’s other arms as well – specifically, Creative+, Social Hive, 20:20 Social. MSLGroup Asia President Glenn Osaki said, “Mr Shergill has been instrumental in helping us position MSL India as one of the leading networks in the nation today, and has already been working with me and other MSLGroup India senior leaders to chart our aggressive growth and development plans for 2013 and beyond. His passion for our business, commitment to our people and will to win are relentless. I am honored to make this long overdue announcement to one of the most deserving individuals in our entire organization.”


Mr Shergill’s senior-level appointment follows a landmark year for the MSLGroup network in India. MSL India shifted towards a more strategic consultancy approach, and repositioned itself from traditional PR practitioners to strategic communications and engagement consultants. The agency refined its brand identity by re-branding Hanmer MSL to MSL India, and led the market in thought-leadership by developing a series of compelling whitepapers that explored the Indian PR industry, economic reforms, e-commerce and society. Its second annual PR industry report, ‘Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook’ was launched on January 16. The network also won many of the client pitches in India including Sony, eBay, Singapore Tourism Board, Intel, Haier, Bangalore International Airport, KPMG, Pfizer and many others. With Mr Shergill’s appointment, MSLGroup India enters a new chapter of growth and development that will increase its level of engagement with key local, regional and global clients.


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