Ignitee bags digital duties of American Swan

05 Feb,2013

By A Correspondent


Ignitee Digital Services has been signed on as the digital marketing partner by American Swan, the global online and lifestyle brand owned by The American Swan Lifestyle Company.


Ignitee Digital Services will undertake to establish a strong digital footprint for American Swan in the fast growing Indian lifestyle and fashion segment. It has developed the corporate website for American Swan and will now manage the brand’s social media campaigns and communication across assets including Facebook, Twitter, Pinterest and YouTube. Additionally, Ignitee will also manage the digital media planning and buying for the brand across platforms.


Atul Hegde

Atul Hegde, CEO, Ignitee Digital Services, said, “The fashion and lifestyle segment in e-commerce has shown the largest growth this year. It’s a crowded but very exciting space to be in. American Swan with its globally designed products is uniquely placed to leverage this booming trend online. Ignitee will put all its might in making American Swan one of the premier fashion brands online.”


According to a recent report by Google India, apparel and accessories has emerged as the second biggest product category with 30 percent market share in the e-commerce space. Other categories that have witnessed a significant growth online include beauty and personal care with 10 percent, and home and furnishing with 6 percent market share respectively.


On partnering with Ignitee Digital Services, Anurag Rajpal, Director and CEO, The American Swan Lifestyle Company said, “The American Swan brand has been conceived and developed to be aspirational, accessible and affordable. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board.”


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