IAA debate on relevance of tradition media given digital

18 Feb,2013

By A Correspondent


The IAA India Chapter is introducing IAA Debates, intending to bring back the old-style classical debate format to dwell upon topical serious business issues. With leaders of the industry speaking For and Against, the IAA hopes to engage in a meaningful discussion with the audience as well. The first debate is to be held today at Four Seasons, Worli, Mumbai, at 4.30pm, on the question of whether traditional print and television media are losing relevance in the face of the growth of digital media.


Srinivasan K Swamy

Speaking about the new initiative, Srinivasan Swamy, President, IAA India Chapter said, “IAA members are senior opinion leaders in the industry and with these debates we intend to drive opinion and trends going forward. As an industry, we all take part in seminars, panel discussions etc but do we at all debate face-to-face some serious issues? In my view, the issues are best understood when we debate them with passion.”


Seasoned professionals like Virginia Sharma of IBM, and Mahesh Murthy of Pinstorm will speak For and Sanjay Gupta of Star TV and Arunabh Das Sharma of Times of India will speak Against the motion. The debate will be moderated by Sonali Krishna, Anchor of Brand Equity show of ET Now. The debate series is being sponsored by Campaign India and the co-chairs of the IAA debates initiative are Partho Dasgupta and Neville Taraporewalla.


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