Facebook
Twitter
RSS
IAA awards media & marketing honchos at leadership awards
Srinivasan K Swamy with I&B Minister Manish Tewari
By A Correspondent
ITC CEO YC Deveshwar, Madison World CEO Sam Balsara and Ogilvy & Mather CEO Piyush Pandey were amongst the award-winners at the first ever International Advertising Association (IAA) Leadership Awards held in Mumbai on Saturday. Information and Broadcasting Minister Manish Tewari was chief guest of the evening.
The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertisers. Agencies and the Media. Well-known research firm The Nielsen Company and consulting firm Ernst & Young were associated with the event that was organised and sponsored by the Colors general entertainment channel.
Popular television artist Mini Mathur emceed the evening as the fraternity was welcomed by IAA’s India chapter president Srinivasan K Swamy and Colors CEO Raj Nayak. In his address, the I&B minister asked the industry to mull over pressing issues like ad duration in channels, effective viewership measurement, adding that the government will not institute any regulations without consulting the industry.
| Award Categoy | Awardee |
| Marketer of the Year: Travel & Hospitality |  Manish Kalra, Make My trip |
| Marketer of the Year: Banking | Â Sujit Ganguli, ICICI Bank |
| Marketer of the Year: Insurance | Â Rita Bhattacharya, LIC |
| Marketer of the Year: Media & Entertainment | Â Gayatri Yadav, Star India |
| Marketer of the Year: Household Products | Â Amit Syngle, Asian Paints |
| Marketer of the Year: FMCG – Personal Care | Â Arun Srinivas, HUL |
| Marketer of the Year: FMCG – Food & Beverages |  Chandramouli Venkatesan, Cadbury Kraft India |
| Marketer of the Year: FMCG – Consumer Durables |  Rahul Saighal, Samsung Appliances |
| Marketer of the Year : Auto Two Wheeler | Anil Dua, Hero Motocorp |
| Marketer of the Year: Auto Commercial vehicles | Â UT Ramprasad , Tata Motors |
| Marketer of the Year: Auto Passenger Vehicles | Â Mr. Mayank Pareek, Maruti Suzuki |
| Marketer of the Year: Telecom Products | Â Anuradha Aggarwal, Vodafone |
| Media Agency Head of the Year | Â Sam Balsara, Madison World |
| Creative Agency Head of the Year | Â Piyush Pandey for Ogilvy & Mather India |
| Best CEO | Â Y C Deveshwar, ITC |
| News Anchor of the year | Â Rajdeep Sardesai, CNN-IBN |
| Editor of the year | Â Jaideep Bose, The Times of India |
| Mediaperson of the year | Â Shobhana Bhartia, HT Media |
| Brand Endorser of the year – Female |  Katrina Kaif |
| Brand Endorser of the year – Male |  Salman Khan |
| IAA Hall of Fame | Â Pradeep Guha |
Also amongst the winners was Bollywood actor Salman Khan who made his first ever appearance at an awards function with IAA Leadership Awards. The actor known to have bagged maximum endorsements and is on a high with brands queuing to sign him, bagged the award for the Brand Endorser of the Year – Male. Katrina Kaif was awarded Brand Endorser of the Year – Female. Mr Pradeep Guha, former IAA president who has been CEO, Zee Entertainment and President, Bennett Coleman and Company Ltd was admitted to the IAA’s Hall of Fame with the lifetime achievement award.
Marketers from across 12 categories were among the awardwinners as also were Editor of the Year (Jaideep Bose) and News Anchor of the Year (Rajdeep Sardesai). Shobhana Bhartia, chairperson of HT Media, was awarded the Mediaperson of the Year award. The table above has the list of winners.
