Great Guns @ Equinox optimistic about India

20 Feb,2013

By A Correspondent


Production firms Great Guns and Equinox announced a joint venture in India recently. Great Guns @ Equinox will unite the strengths of both production houses in their respective territories. The collaboration will pave the way for local and global clients to work with a selection of internationally awarded directors, with specific emphasis on beauty and hair.


Leading the charge for Great Guns @ Equinox would be Bijuriya Mather. Biju’s extensive career spans 15yrs at JWT, McCann and Grey, where she worked with a large range of clients and brands including: P&G, Wyeth, Ferrero Rocher, Unilever, L’Oreal, Maybelline, Barclays Bank, Unilever, Lux Sunsilk, Kelloggs and Smirnoff.


Equinox has been one of the most-awarded production houses in India. Ram Madhvani of Equinox completed a World Tour hosted by Laura Gregory and Great Guns in 2012, covering LA, New York, Amsterdam and London. He has just finished filming his latest work for CCD – Sit down for Peace and also Paras Ghee TVC.


Olly Blackburn also recently took home a Gold and Bronze Clio Healthcare award in NYC. The feature film and spot director, represented globally by Great Guns, received a lot of praise for his work on the commercial ‘See the Difference’.


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