Gaana.com ties up with Simca, acquires music from 79 more regional labels

15 Feb,2013

By A Correspondent

 

In a move to further reach audiences in South India and other regional markets, Gaana.com has tied up with Simca (South Indian Music Companies Association). This tie up gives Gaana access to over 55,000 songs covering the best of film, Carnatic and popular devotional music in Tamil, Kannada, Telugu and Malayalam.

 

Avinash Mudaliar, Head of Gaana.com, said, “Gaana is constantly expanding its catalogue of music, and our association with SIMCA demonstrates our increased commitment to expand into the regional markets, particularly South India. We’ve seen that nearly 28 percent of our consumption on our website and new mobile apps comes from South India, and we hope to serve our users there better. Since the launch of its mobile apps, Gaana has nearly 400,000 downloads in the first 3-4 weeks, and is the top music app in the iPhone App Store.”

 

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