Fourth Dimension turns two

04 Feb,2013

By A Correspondent


Shankar B

It’s celebration time at the office of Fourth Dimension in Chennai’s bustling T-Nagar. For, on February 7, the premier media outsourcing firm completes two years of existence. Set up by seasoned media professional, Shankar B, Fourth Dimension (FD) has seen a dramatic rise and now has a 33-strong team across offices in Chennai, Mumbai and New Delhi.


Mr Shankar says he has been fortunate to have some top-rated media entities in his portfolio right from the start. Puthiyathalaimurai news channel, that’s popularly called PT has emerged as the numero uno channel thanks to an absence of a political alignment. Among FD’s clients is Sathiyam News which too is placed on top of the charts amongst Tamil news channels. “We also have V6 News, a 24-hour Telugu satellite news journalist-driven channel and Chennai Live 104.8 FM, the only English FM station in Chennai.”


Beyond television, Fourth Dimension also represents the weekly Puthiyathalaimurai magazine, career mag Puthiyathalaimurai Kalvi and as well, the website of the PT news channel.


According to Mr Shankar, while he will continue to grow, the focus will be on representing niche channels and offer the right sales and even marketing support to those who need it. Fourth Dimension has already diversified into events by not just selling sponsorships (as in the case of a tie-up with E18, but also organizing them.


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