Eureka Forbes partners Digitas for digital

13 Feb,2013

By A Correspondent


Water purifier manufacturer Eureka Forbes has awarded its digital and social media mandate to Digitas India, digital marketing agency and a member of the Publicis Groupe. Eureka Forbes has been a pioneer in direct selling with marquee brands like Aquaguard and Euroclean for nearly 30 years.


Digitas will be responsible for an integrated and end-to-end solution to strengthen engagement with customers across digital platforms like Electronic Customer Relationship Marketing (e-CRM), e-commerce, Online Relationship Management (ORM), Social media, etc. E-commerce will play an important role in the company’s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space as well.


Speaking on the announcement, Marzin R Shroff, CEO, Direct Sales and Senior Vice President, Marketing, Eureka Forbes Limited, said, “We are happy to partner with Digitas as our digital agency. The core strength of Eureka Forbes is ‘relationships’ with our customers. In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs. For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same on the digital space as well. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long term basis and wish to build a strong e-commerce channel to supplement our success of direct selling in India.”


Kanika Mathur, President, Digitas India said, “This is an amazing opportunity and we are incredibly excited to be a part of the digital initiative for Eureka Forbes. More of Eureka Forbes customers will be online as the internet explodes in India and we believe that a significant business model can be created online.”


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