By A Correspondent
ESPN Star Sports, the official broadcaster of Hero Hockey India League, announced on Feb 5 a comprehensive line-up of global syndication partners that are showcasing the tournament in more than 83 territories worldwide.
The tournament which has been a success and saw 2.27 crore hockey fans way ahead of full tournament reach of the UEFA Euro 2012 which stood at 2.04 crore individuals at the end of two weeks. The inaugural edition of the league is being broadcast with Hindi commentary on Star Sports while Star Cricket is showcasing select matches of the league in English. Live streaming of all the matches is also available on www.youtube.com/thehockeyindialeague.
Some of the leading names in the world of sports broadcasting like Fox Sports from Australia, Sky Sports from New Zealand, Ten Sports in Pakistan and SE Asia and MENA region are showcasing live coverage of HHIL in their respective territories.
Aloke Malik, Managing Director, ESPN Software India Pvt Ltd, said, “These partnerships reinforce our commitment to set new benchmarks in the distribution of Hero Hockey India League. We look forward to working closely with all our partners and serve hockey fans all over the world with some mouth-watering high quality content.”
Dr. Narinder Batra, Chairman, Hero Hockey India League, said, “We are delighted to have a strong and committed broadcast partner. It is great to know that the first edition of the league can be seen by hockey fans across the world. We are confident that the popularity of the league and the game of hockey per se will greatly benefit from these international distribution tie-ups.”
List of syndication partners
Sr. No |
Name of the broadcaster |
Territory |
1 |
Sky Sports |
New Zealand |
2 |
Fox Sports |
Australia |
3 |
TEN Sports |
Pakistan |
4 |
TEN Sports |
SE Asia |
5 |
OSN |
MENA |
6 |
TEN Sports |
MENA |
7 |
Supersports |
South Africa |
8 |
One World Sport |
USA |
9 |
One World Sport |
Canada |
10 |
Life OK |
UK, Europe & South Africa |
11 |
Fox Sports (last 4 matches only) |
SE Asia |