Dentsu Creative Impact bags Max Healthcare’s creative duties

22 Feb,2013

By A Correspondent

 

Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services. The account win was the outcome of a pitch process held by Max Healthcare for a creative partner who would help them strengthen the brand in the country.

 

Rohit Ohri

Commenting on winning the account, Rohit Ohri, Executive Chairman, Dentsu India Group said, “It speaks volumes of the trust that an enterprise like Max India has in Dentsu’s capabilities. This is the third Max India business we have won in the last six months. We are very excited to work on this challenging category and believe that there is scope to do some great work.”

 

Many reputed agencies participated in the competitive pitch. Speaking on the strategy behind the pitch, Mr Ohri said, “Our passion and our understanding of the healthcare industry, with all its complexities, helped us develop great, relevant and impactful work for the pitch. This was greatly appreciated by the client. We look forward to partnering Max Healthcare in devising integrated communication solutions that are in line with the brand’s marketing strategy.”

 

Elaborating on Dentsu being awarded the mandate, Anil Vinayak, Director, Sales & Marketing, Max Healthcare, said, “At Max Healthcare, we are committed to making available the highest standards of medical care and service excellence to patients. This drives all our endeavours including our brand communication. The team at Dentsu displayed a good appreciation of the healthcare consumer and our brand. This gave us the confidence that they were the right partners for us.”

 

The account will be driven from Delhi under the leadership of Amit Wadhwa, Senior Vice President, Dentsu Creative Impact.

 

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