DDB MudraMax Media wins Jyothy Laboratories

06 Feb,2013

By A Correspondent


DDB MudraMax has been appointed as the sole media planning and buying partner for Jyothy Laboratories Limited (JLL).


Currently, DDB MudraMax is the planning partner and BPN (of IPG Media Brands Network) is responsible for the media buying, implementation across all brands of JLL brands.


Speaking on the decision to consolidate its business with DDB MudraMax, JLL’s CEO Raghunandan said, “Our belief is that consolidation with one agency partner will enable us to maximise efficiencies and effectiveness of our marketing investments. Basis our experience with DDB MudraMax and their potential to offer end to end solutions, we have decided to put all our eggs into one basket. We are confident that they will do their job well.”


Sathyamurthy NP

Sathyamurthy NP, President, DDB MudraMax said, “It is always a delight to work with the JLL team and we are glad they have reaffirmed their confidence in DDB MudraMax, through this consolidation. JLL is poised to further fortify their brands in the next few years and we are glad to be their partners in this challenging and exciting journey. We are ready to roll and I am sure that you will see some great work from the team.”


Pratap Bose, COO, DDB Mudra Group added, “My brief to the team is simple – deliver and demonstrate, once again, that we are a formidable force to reckon with. All the stake holders will benefit from this consolidation, I am confident.”


Pratap Bose

This consolidation will be effective from March 2013 and industry sources peg the JLL portfolio of business in the vicinity of Rs 100 crore.


Post a Comment 

Comments are closed.