Click for a Linc

12 Feb,2013

By A Correspondent


Linc, one of the top three players in the organized writing instrument industry in India, launched its retail sales online through its portal Now consumers can directly buy pens & stationery from Linc’s website.


Earlier available through online platforms like William Pens, TSG Fashions, Flipkart, Snapdeal, Indiaplaza, etc., Linc has planned to start its distribution through the online channel in an aggressive way. Through this site, consumers (both B2B & B2C) can choose from a wide range of products right from the convenience of their home/ office.


Commenting on this new development, Rohit Deepak Jalan, Business Development Executive, Linc Pen & Pl. Ltd. said, “We realized that companies/consumers spend time online on researching for gift products and prefer dealing online. Linc provides this opportunity, through Office Linc, to shop for not only pens but also stationery through its online platform. The format will be like the Office Linc store, only that the model has been shifted to a digital platform. The payment can be done online and will also have the Cash on Delivery (COD) convenience.”


He added, “For any product to succeed in the market, the target segment must be taken into account. With the changing preference in consumers and digital marketing becoming an important tool, having an online sales platform was an important decision. Through this platform we want to bring service right at the doorstep of our consumers and make it convenient for them to shop.”


Office Linc sells products starting from Rs. 5 to Rs. 65,000. The online store will have pens from Linc, Uniball, Lamy, Cruiser and stationery from select brands like Markline, Bensia, Faber Castell, Maped etc to start with. More product categories might be added in the future. Initially this service will be launched in Kolkata where products will be delivered at the door step of the consumer against a minimum order amount of Rs. 200.


Currently the company’s products are available across more than 1,25,000 retail outlets throughout India covered through a network of over 2200 redistribution stockists and 40 main stockists. This is facilitated by sales and marketing team of around 300 professionals.


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