CIRA Media to launch 4 Eng music channels, appoints Aidem for sales

14 Feb,2013

By A Correspondent


Cira Media has announced the launch of four channels in the English music space – Clubbing TV, Juke Box, ROCK TV & Dancetrippin. The four channels will run unique, tailor-made and extremely niche content targeted to the youth. Aidem Ventures will be its exclusive media sales partner, informs a communique. Cira is part of Ankh Media Pvt Ltd which currently serves international markets across Asia Pacific, Middle East, Europe, Americas and Africa and is a consulting company in the media space.


“Indian youth is becoming increasingly aware of and consuming international trends through platforms like the Internet. This can be seen from the fact the Vevo – the leading online International music destination ranks 7th among the most viewed Youtube Channels in India.


Pallav Nagar

Besides, we have also seen an upsurge in the number of solo concerts, tours and International music events in India. The crowd attendance at these concerts too has also multiplied over the years. Some of the biggest acts in the world want to perform here.There is, without a doubt, a big resurgence in the demand and consumption of international music in India. On television, however we have just a handful of channels offering International music and there is need for such customized content. Numerous requisite artists are making headway into India. In due course,we intend to offer our niche music channels as a platform to broadcast their events live so they can reach out fans from all across the region.” said Pallav Nagar, Cira Media.


Manish Rach

Announcing Aidem’s appointment, Manish Rach of Cira Media said, “Aidem has been a specialist in the TV Advertising domain and we are looking at capitalizing on their expertise with this new arrangement”


Speaking on the appointment, Vikas Khanchandani, Director, Aidem Ventures said, ” The association will help Cira Media efficiently and effectively leverage our robust media sales revenue management, while they focus on delivering premium international as well as localized content across the channels.”


Kaushal Dalal

Kaushal Dalal, EVP, Aidem Ventures said, “This is great news for Aidem and with this deal coming through, we now have a more comprehensive package to offer to our advertisers and agencies.From the marketing perspective, this is a good turn for brands and advertisers targeting the urban youth.”


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