Brand ‘Being Human’ has high awareness: Ormax study

22 Feb,2013

By A Correspondent

 

In a recent study conducted by media & entertainment research firm Ormax Media, Salman Khan’s initiative Being Human scored high on awareness amongst consumers in Mumbai. The research was conducted to understand the awareness of the newly opened Being Human store in Mumbai.

 

Of the respondents, 72 percent were aware of the initiative called Being Human. Almost all of them (92 percent) could associate Being Human with Salman Khan. Amongst those aware of Being Human, there was a high awareness (51 percent) that Being Human has opened a store in Mumbai, with about two-thirds of this section being able to even name the actual location of the store (Linking Road).

 

Speaking about the results, Gautam Jain, Research Head – Films, Ormax Media, said, “Salman Khan’s popularity has increased consistently since the release of Dabangg in 2010. In January 2013, his share on our star popularity-tracking tool Stars India Loves was his highest till date. The high awareness of the launch of the Being Human store is a testimony to the star’s equity.”

 

The research was conducted amongst movie viewers in the age group 15-34 years (SEC AB) in Mumbai city.

 

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