Big Magic International strengthens reach in Canada

20 Feb,2013

By A Correspondent


Big Magic International (BMI), part of Reliance Broadcast Network Ltd. (RBNL), has announced a strategic distribution tie-up with Telus and Cogeco, providing the largest coverage in Canadian markets. This additional distribution sees BMI gain a stronghold in Canada. Having launched in 2012, with Ethnic Channels Group (ECG) as its exclusive distribution partner, the channel is now present in 5 of the 6 platforms, across GTA, East and the West Coast.


With this move, BMI reaches out to the South Asian diaspora living across the length and breadth of Canada, with the extremely popular shows like Rasoi ki Rani and Big Memsaab Season 6, already huge hits locally in India. Also planned in the pipeline are local shows targeting youth and a business show on the success stories of Indians in Canada.


BMI is the first variety entertainment channel to connect with the Indian community in Canada.


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