Archiving in the time of digital

01 Feb,2013

By A Correspondent

 

Newspaper archives have existed since the newspaper itself. The efficiency and turnaround time in daily production is affected hugely by the availability of an archive giving instant access, retrieval and re-use of content created in the past, be it stories, photographs, graphics, audio, video and so on. The return on investment (ROI) is made well worth it when the right technology and more importantly the right professionals are in place to organize this intellectual property into a valuable asset that can be tapped for multiple purposes, endlessly.

 

The advent of the Digital Archives Management System (DAMS) both in terms of technology application and investment has shown significant returns in the past decade. Add to that the instantaneous needs of 24×7 news delivery and new media. The Association of Media Libraries and Archives (AMLA), a professional forum and the first such initiative inIndiawas conceptualized by the Indian media library and information professionals. It primarily aims to provide a professional platform to deliberate, discuss, examine and debate the various practical issues in managing all aspects of media libraries, across the various mass media segments such as Print, TV, Radio and Online.

 

Anita Pujari, General Manager, Research, Archives & Syndication, DNA – Daily News & Analysis, said, “No media house can afford to not digitally archive their content. The value of immense intellectual wealth lies only if the content can be re-used and re-purposed. Especially, in news media, the stories keep coming back. One needs to have a cutting-edge archive to revisit and reuse the stories of the past. Else, one can spend money and gather from archives of some other resource.”

 

Media archives as a source of revenue generation is a growing area of business interest amongst established media houses and this potential perhaps augurs well for the Media library & archives professional. The two-day conference on “Managing Indian Media Libraries and Archives: Challenges, Opportunities and Best Practices” jointly hosted by Association of Media Libraries and Archives (AMLA) and Jawaharlal Nehru University and supported by UNESCO will be held on Feb 4 and 5, 2013 at New Delhi and will discuss all aspects of Digital Archiving.

 

The conference will be followed by a one-day workshop on ‘Digitization, Digital Archiving and Digital Video Archiving in Media Libraries and Archives’ on Feb 6. More details are available at www.amla.org.in.

 

MxM India is the media partner to this event.

 

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