Aidem to invest in tech forays post eBus jv cashout

05 Feb,2013

By A Correspondent

 

Media logistics company IMD has acquired the Aidem Media Network stake in the eBus-Aidem joint venture paving the way for Aidem to invest in tech and digital forays.

 

For its India activities, eBus has been in a joint venture with Aidem since 2010, and has built a large network of broadcasters for digital delivery and distribution of television commercials.

 

Meanwhile, the London-headquarted IMD has acquired eBus. The acquisition allows IMD to strengthen its reach of digital TV ad delivery in the Asia-Pacific market. The new combined IMD and eBus entity hopes to bring a faster and more efficient digital delivery solution from a single provider to the increasing number of customers that have interests in global delivery solutions.

 

 

Simon Cox

IMD CEO Simon Cox said, “eBus fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery just like IMD and we have the same cultural and customer-service driven values. On top of that, eBus has a brilliant technology platform created by an exceptionally talented team.”

 

 

 

 

Carmine Masiello

eBus CEO Carmine Masiello said, “IMD’s investment in eBus will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”

 

 

 

Vikas Khanchandani

Vikas Khanchandani, Director, Aidem Ventures said, “eBus already has a pan-India presence with over 250 channels as destinations and around 200 advertisers using the service. With IMD’s support this coverage is set to grow wider and faster. This acquisition of eBus by IMD will help us scale up our operations in accordance with this dynamic broadcast industry and constantly innovate to keep pace with the same.”

 

 

 

Kaushal Dalal

Kaushal Dalal, EVP, Aidem Ventures, added, “IMD has formed a strategic partnership with Aidem, enhancing the way that Aidem works with eBus and allowing IMD and Aidem to work together, more broadly. The management and stakeholders of all three companies support these new arrangements and are excited about their prospects and all the parties are committed to work together for the long term.”

 

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