Vserv.mobi launches AudiencePro

15 Jan,2013

By A Correspondent


Vserv.mobi, a global mobile advertising network, has launched AudiencePro that boasts of being first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This launch makes Vserv.mobi the first Mobile Ad Network in the world to roll out an offering that combines its scale & audience, with telcos, to offer unprecedented audience targeting opportunities to advertisers.


The Vserv.mobi AudiencePro platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance and device specific data, to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its AppWrapper technology, enabling targeted advertising at a massive scale. The platform will include support for all creative formats, including rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.


As part of the launch, the company also announced that it has signed up Airtel as its first telco partner for this revolutionary platform. Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, “AudiencePro is the world’s first platform that brings together the power of mobile ad networks with credible user data from telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology, that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”


The company has also confirmed that its AppWrapper platform has become more powerful and will now enable premium AudiencePro ads in the same one-click approach. The AudiencePro platform will also benefit mobile internet users, who will get relevant ads aligned with their consumption needs. As a global company, Vserv.mobi upholds high standards of user privacy, and will offer consumers the flexibility to opt out of these targeted AudiencePro ads completely.


Rohit Verma, VP, Telecom, Vserv.mobi, said, “Telcos, especially in emerging markets, have been looking for Mobile Advertising opportunities in today’s ‘app’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher and developer partners. AudiencePro offers telcos a unique innovative approach to mobile advertising and help move forward the mobile ecosystem.”


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