UP men Thrilled by Big RTL’s action channel

08 Jan,2013

By A Correspondent

 

Big RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a resounding response among male audiences in Uttar Pradesh, with 11.59 GRPs. The channel displays high male affinity ahead of established regional and national players in the market as per the TAM ratings (Week 51, CS 15-44 SEC N, UP ALL).

 

With a majority of television channels showcasing content that is targeted towards women, Big RTL Thrill addressed the need for a male-oriented channel with a choice of international action content dubbed in Hindi from around the world. Key shows on the channel include Fear Factor…Darr Se Takkar, Cobra 11…Highway Ke Rakshak, and Criss Angel…Magic Ya Sach which have emerged as the top-rated shows.

 

According to the data, the channel enjoys a better TSV of 18.99 in Uttar Pradesh which is greater than that of the competing channels in the region. Big RTL Thrill has a comprehensive and deep distribution coverage available over 200 major analogue and digital cable platforms in UP and on the Reliance Digital TV network combined with an extensive marketing campaign executed for the channel’s launch. This has resulted in an overall reach of 1153 million households, 586 from UP 1+.

 

Sunil Kumaran

Speaking about the channel’s opening, Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network Limited (RBNL), said, “We are very excited about the phenomenal response which the channel has received in its first two months. Our content mix, handpicked from across the globe, along with our massive integrated marketing campaign, has made the channel a hit with male audiences in the market. With a variety of new shows in the offing and Phase II of DAS also on the anvil, we are confident that Big RTL Thrill will find a better connect with a larger audience base across larger geographies.”

 

Big RTL Thrill is a joint venture between RBNL and leading European Entertainment Network RTL Group.

 

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