Times TV Network expands footprint to 45 countries

30 Jan,2013

By A Correspondent

 

Times Television Network (TTN) has recently launched its channels, Times Now and Zoom, on Canada’s major cable distribution company Cogeco Cable. With this launch, TTN is now directly available in 45 countries across four continents on leading cable, DTH, IPTV and mobile platforms.

 

Indians residing abroad form a substantial diaspora that is keen to stay connected with the latest in news and entertainment content from India. With relatively higher per capita income than most other ethnic groups residing abroad, the Indian and South Asian diaspora also displays a higher propensity to pay for premium content and services. TTN channels are already popular brands among the Indian community residing abroad and by using a mix of localized marketing and programming events in respective international markets, TTN has further strengthened its connect with the Indian diaspora there. TTN will be extending its international presence further this year with its impending launch in Europe.

 

Sunil Lulla

Commenting on the success of the international business, Sunil Lulla, Managing Director and CEO, TTN, said, “Times Television Network has found great resonance with the viewers from the Indian Diaspora. Despite having launched only quite recently in some of the markets, the brands have gained the same stature and respect as they have here. TIMES NOW is a daily news habit and zoOm the first port of call for Bollywood. We expect to penetrate more geographies shortly. Increasingly, we are able to bring strong solutions to advertisers for their brands in these respective geographies.”

 

With over 60 advertisers already on board the channel feeds in the USA, Canada, Singapore, UAE, Australia & New Zealand, TTN’s international business is setting a strong pace in growing its advertising revenue stream. Leveraging the network strength further, TTN is also in discussion with other content owners and broadcasters in India and South Asia for alliances that will see TTN taking their content and channels into international markets.

 

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