Sweet sound of Sennheiser for Blogworks

15 Jan,2013

By A Correspondent


Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has announced the appointment of social media consulting firm Blogworks to handle its social and digital media marketing strategy and engagement.


Speaking about their digital marketing initiatives, Gunjan Srivastava, Managing Director said, “The digital medium will drive our communication and engagement strategy, and in Blogworks we have found a partner who understand the intricacies of this medium, consumer behaviour around the category to deliver our brand promise effectively.”


Rajesh Lalwani, CEO, Blogworks, said, “We will be using social media and the digital medium to bring alive the Sennheiser promise of ‘Better Sound = Better Emotions’ through a surround-sound impact as generated by the coming together of all stakeholders, including consumers, experts and performers.”


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