SVG Media launches Velocity

21 Jan,2013

By A Correspondent

 

SVG Media (formerly known as Tyroo Media) has announced the launch of its data-backed display ad network, Velocity, in India and Asia Pacific. Velocity is pegged as the first data-backed display ad network in the region, offering targeted reach and relevant audience, and offers valuable audience segments at speed using world-class technology platforms.

 

Velocity’s product portfolio includes offerings such as Audience Display, Video, Mobile, Rich Media, Social, Data Targeting and Speciality Display. Commenting on the launch, Manish Vij, Founder and CEO, SVG Media, said, “The online display advertising ecosystem is evolving and changing rapidly, and we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem. Velocity will utilize the benefits of programmatic buying using high-scale data and analytics to make display work as effectively as non-branded keyword search. ”

 

Piyush Rathi, National Sales Director, Velocity, commented, “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has some 33 million unique users across multiple audience segments, and is capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on the display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.”

 

Data targeted display offered by Velocity is expected to improve CTRs by up to three times, reduce bounce rates by more than half and improve post-click engagement metrics by up to two times.

 

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