Suppandi on your lunchbox soon?

25 Jan,2013

By A Correspondent

 

Illustrated book specialist Amar Chitra Katha has announced the entry of its brand Tinkle into the back-to-school and stationery product categories.

 

Tinkle’s popular characters Shikari Shambhu, Kalia the Crow and especially Suppandi are popular with children, teenagers and adults. Announcing the initiative, ACK CEO Vijay Sampath, “With Tinkle expanding its presence in television, feature films and digital products, the clamour for Tinkle products is growing. We are also flooded with requests from consumers during exhibitions and fairs for such products. We want children to experience the magic of Tinkle in a wholesome way. Through the Tinkle back-to-school programme, we will provide high-quality, competitively priced and child-friendly products, which are true to our values and extend the imaginations of children.”

 

ACK Media Business Head Prakash Batna said, “The Tinkle franchise is a rare opportunity to participate in one of India’s most popular and fast growing consumer franchises. Leading distributors, business partners and manufacturers have evinced interest in the Tinkle franchise. We want to associate ourselves with the best partners in India and adjoining markets, to make Tinkle a market leader in this category.”

 

The franchise is slated to hit the market in mid-2013.

 

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