Sunny Side Up bags creative mandate for

18 Jan,2013

By A Correspondent


Somak Chaudhary

Social creative platform has appointed Sunny Side Up to manage its creative duties. The six year-old agency with offices in Hyderabad and Bangalore will be involved in supporting the platform with its online campaigns for promotion and building sustainable digital assets.


An initiative of Shekhar Kapur and AR Rahman, intends to look at the new paradigm in social media by helping people follow their creative interests. And Qyuki will be supported by Sunny Side Up in finding newer ways of engaging with the platform’s growing user base. is targeted at Indian youth residing in Tier 1, 2 and 3 markets, and Indian diaspora, aged 18 to 35 years. According to Bidisha Nagaraj, Qyuki’s Chief Marketing Officer, “The platform aims to unlock the creative potential of India by empowering people’s self-expression and enable them to build their creative identity. At Qyuki, Indian youth come together to experience differentiated content created by masters. They also get an opportunity to interact, learn and co-create content with creative experts with a potential of themselves becoming brands of the future. In Sunny Side Up, we found a partner who understands the need of a unique platform like Qyuki to continuously stay relevant to its target”.


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