Star Network creates Buzz

14 Jan,2013

By A Correspondent


Star TV has tied up with Buzz, a free mobile engagement platform from TELiBrahma which allows subscribers to view 30-60 sec clips of popular channels such as Star TV, Star World, Star Movies, Star Gold, Channel V etc.


The Buzz platform delivers contextual content and engagements such as movie listings, music video, deals, branded content etc at no cost to users. Buzz hotspots are available at 1,200 locations across India and include favourite hangout places like Cafe Coffee Day, Barista, malls and supermarkets. To connect to Buzz, the user has to turn on their mobile’s Wi-Fi or Bluetooth to receive information, messages and offers.


Commenting on the tie-up, Gayatri Yadav, Head of Marketing, Star TV said, “Our partnership with Buzz has been a great venture. Through Buzz our viewers have access to their favourite Star Network promos. This is also great way to be in direct touch with our consumers where they have the convenience to choose the information they wish to access.”


Ravi B R, COO and Co-founder, TELiBrahma said, “We are happy to have on board with us the prestigious Star Network. This has given us yet another opportunity to deliver varied, exciting information to our users. Brands are slowly able to understand the importance of location based service providers delivering rich media content and how effective they can be as a marketing tool.”


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