Star India launches starsports.com

04 Jan,2013

By A Correspondent

 

Star India has taken a new step in sports viewing on digital, with the launch of starsports.com to give Indian cricket fans a personalized audio-visual experience. Flagging off with the Pakistan tour of India, the website will present a video experience for cricket fans that includes high-definition video streaming, an advanced player that can be individually controlled, and the ability to catch up on the game through both a video scorecard and a video timeline that marks the key moments of the game.

 

Uday Shankar

Commenting on the launch, Star India CEO Uday Shankar said, “At Star, we have always focused on dramatically enhancing the overall consumer experience. Smart technology, combined with powerful content, can be disruptive and we are excited about offering Indian fans an entirely new way of experiencing their favourite game.”

 

Starsports.com includes a video timeline for cricket that marks key moments of a match, while it happens, allowing users to go back, relive the moment and jump back into the action in real time. The commentary section has also been reinvented. It not only focuses on explaining the action ball by ball but also pulls in real-time conversations on social media while the match is on. A video scorecard brings statistics to life with video clips of key moments supported by detailed analytics and graphics. Fans can also catch up on games through replays and highlights.

 

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