Sony goes Liv with digital entertainment

23 Jan,2013

By A Correspondent


Multi Screen Media (MSM) has announced a new product for digital entertainment, Sony Liv. Sony Liv is MSM’s new Video-on-Demand service, which will provide viewers a world-class viewing experience of their favourite shows from the Sony stable – Sony, Sab and Max. Viewers can watch ACP Pradyuman solve the most interesting cases on CID, revisit the most hilarious episodes of Comedy Circus and watch the 1st ever episode of Taarak Mehta Ka Ooltah Chashmah, online, on their personal mobile handsets and tablets, on the go, at their convenience.


Apart from current shows, Sony Liv also gives viewers a chance to watch past episodes of their favourite shows on Liv Classics. In addition to episodes of all-time favourites like Jassi Jaisi Koi Nahin, Kkusum, Heena, Boogie Woogie, Movers & Shakers and Office Office, Liv will also showcase a large archive going back 17 years of movies and special events like Stardust and Filmfare Awards.


The Sony Liv application is available globally for free, online on, for download on major app stores iTunes and Google Play (Android).


Man Jit Sigh

Commenting on the new initiative, Man Jit Sigh CEO, MSM said, “Liv is aimed at providing entertainment on the go for young India on the move. With the launch of this user-friendly and highly interactive application, Sony is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their engagement and interactivity with today’s young consumers.”




NP Singh

NP Singh, COO, MSM, said, “Innovation is the bedrock of business at Sony and our latest offering, Sony Liv reiterates our commitment to engage and interact with our audience in a whole new way. Sony’s shows like Bade Achhe Lagte Hai, Comedy Circus, CID and Sab’s shows – Taarak Mehta Ka Ooltah Chashmah and FIR have very high repeat value and have been rated amongst the most viewed shows online. Through Liv, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience.”


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One response to “Sony goes Liv with digital entertainment”

  1. Pat says:

    All this is nice and rosy but the key question is when will the MSM shows go off YouTube??? Youtubes gotta be the biggest cannibaliser to the progress of SonyLiv, no?!!