Solo is the way forward for Niloufer Dundh

15 Jan,2013

By Johnson Napier


Having spanned diverse verticals under the ambit of Media during her almost two-decade-long professional career, former vice-president of Integrated Media at Hungama Digital, Niloufer Dundh has now taken the entrepreneurial route by announcing the launch of Ventes Dundh. To operate as a sales consultancy unit, Ventes Dundh will offer solutions in the realm of Media Sales, Branded Opportunities and Consultancy.


In a note addressed to her well-wishers, Ms Dundh has cited her joining hands with three interesting opportunities that she have been following and monitoring for the past six months. These companies are in the space of:


  • Rural Mobility space, an ability to reach out to farmers. “I have always maintained that the real power of mobile will be when it can reach where SBI can’t possibly open a branch nor can Levers distribute its product. Finding a mobile grass root solution is always a challenge and I believe the company I have tied up with has the ammunition to provide meaningful opportunities to brands,” said Ms Dundh.
  • A kid’s digital eco-system, a confidential project which will be launched in Mar 2013. “I have always believed in Indian kids (my stint at Hungama TV showed me the untapped potential in the kids’ television space), now the India kid is on the net and is open to a world for herself. This is the core thought behind this project,” added Ms Dundh.
  • Crowdsourcing, something that has already shown great traction with brands and in the years to come will become a must do for brands who wish to be taken seriously in their digital initiatives. “In my digital tenure, I have experienced the true requirement for this and the poor quality that prevents brands to use this content in the way that they had envisaged it.”


Elaborating further about her projects, Ms Dundh told MxMIndia, “I have handpicked these projects looking at their need gap in a client’s media and advertising options. But the domain will be largely digital. Moreover, the opportunities are immense in the journey going forward as the projects allow for good brand synergy and engagement.”


When asked about her plans for raising a team and panning out operations across India, Ms Dundh asserted, “There will be no team as such and I will be operating solo for the first six months. I’m doing so as I want to work for the joy of working and feel the true pulse of being an entrepreneur.”


On her decision to float a consultancy unit at a time when the market is not exactly welcoming of new ventures, she said, “In fact it is the best time to go solo as people buy from people they trust and I am confident my sales-oriented approach of the past would have left a strong impact with clients and agencies who will want to work with me in the future. Also, the need of the hour is to show brands relevancy and good engagement options; the time for me-too and one-fits-all is over.”


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