Shut down by fire, Radio City takes it online

08 Jan,2013

By A Correspondent

 

For FM stations, the fire on the night of January 5 at the Pitampura TV Tower in New Delhi brought relaying services in the capital city to a standstill.

 

The problem is expected to be resolved by January 11, but Radio City 91.1 FM is not waiting until then – it has found a solution to the problem by going live on http://www.planetradiocity.com/radiocitydelhi.

 

Ashit Kukian, President and COO, Radio City 91.1, said, “As of now, your guess as good as mine as to when it will be back on air… the last we heard is that the work is underway and the technicians are working real hard to put things in place in a couple of days.”

 

Mr Kukian told MxMIndia, “We were obviously taken aback. It was a bad accident, the cause of which we are still unaware of, but what it meant was that we along with a few other FM channels would not be able to broadcast for a few days. So we had to quickly put our thinking hats and figure out options.”

 

The station decided to put programming on the web, and managed it in a day’s time. A delighted Mr Kukian states, “We accomplished the task in about 24 hours. If you were to knock off the time lost because of the weekend, we put up the stream in under six hours.”

 

The station is optimistic about attracting listeners to the radio station online as it already has a web presence. Mr Kukian says, “There is a huge traction we already have for web radio. We are sure to aggregate a greater number of fans. Going by the great initial buzz, we are confident that we will be able to aggregate a large number of listeners.”

 

The silver lining in this particular cloud may well be the long-awaited rise of web radio, which will enable listeners to access music not by city but by listening choice.

 

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