Showtime Events bags Gold at The Gala Awards

22 Jan,2013

By A Correspondent

 

The BMW Xperience event created by Showtime in September 2011 to launch the X 3 model in India was conferred with the Best Multiple Day Event Program at the prestigious Gala Awards ceremony in Chicago on January 18 2013.

 

Pitted against the likes of the Audi national campaign in China and contenders from across the globe, Showtime is the only agency from India this year to have won a Gala Award.

 

A first of its kind for India, the nine-day “BMX Xperience” involved a specially built 10-acre obstacle course to showcase the X3’s off-road capabilities to prospective customers, along with a launch event that took place in a 60-foot-deep excavated site. More than 1,000 VIPs, potential buyers, BMW owners and 10 Facebook contest winners joined in the main launch event

 

The BMW Xperience event has won a total of four Golds – two in India (WOW Awards and EEMAX Awards), Haas & Wilkerson Pinnacle Awards, USA and now at the Gala Awards, USA.

 

The Gala Awards were presented by Special Events magazine at The Special Event show.

 

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