RC&M nets 7 awards at RMAI Corporate Awards 2012

28 Jan,2013

By A Correspondent

 

Rural Marketing Association of India (RMAI) held the fourth edition of the RMAI Corporate Awards in association with Sahaj being the main sponsor and Tata Steel and Reliance Broadcast as the associate sponsors.

 

RC&M won gold for their campaign Mahindra Samriddhi India Agri Awards in the category of Best integrated initiative using ATL/BTL – Durables.

 

Mahindra Khiladi No. 1 in the category of Best integrated initiative using ATL/BTL – Durables, Mahindra Technology in the category of Using never before used media – Innovative way of Communication – Durables and Mahindra Samriddhi in the category of New concepts in Agriculture and Dairy – Durables bagged the Silver.

 

Bronze were taken by Mahindra Samriddhi (Best Long Term Rural Communication Initiative for more than two years – Durables), M&M International Door Delivery (On ground / Event Marketing – Service) and Mahindra Khiladi No. 1 (Sports Initiatives – Durables).

 

Priya Monga, Business head, RC&M, on this achievement said, “RC&M has marked innumerable milestones in these 22 years in terms of developments, achievements and successful endeavors. We have established a pan-India presence which is not only a matter of pride but also a constant source of motivation. It’s a matter of immense pride and honour to keep receiving these awards as a token of recognition and appreciation. RMAI awards have provided the entire industry with a great platform to showcase their work. We hope we continue to deliver innovative and result oriented results.”

 

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