Paddy joins Adfest 2013 as jury president, Design Lotus & Print Craft Lotus

10 Jan,2013

By A Correspondent


Santosh Padhi

Santosh Padhi, chief creative officer and co-founder of Taproot India, is joining Adfest as Jury President of the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards, which run from March 17 to 19 in Pattaya, Thailand.


“The Asian region has had a love affair with craft for years. We have witnessed some wonderful marriages of the modern and the ethnic. Asians have a sea of traditions to delve into, and this region does not shy away from fearless experiments when it comes to art, craft and design,” says Padhi.


Popularly known as ‘Paddy’, Padhi started his advertising career 18 years ago. After a 10-year stint at Leo Burnetthe startedTaproot India, which ranked amongst the Top 20 Independent Agencies in the world in a recent Cannes Survey, and was the Best Performing Agency from India at Adfest 2010.


“Paddy’s credentials as an art director and designer are formidable. He has been involved in some of India’s most celebrated print campaigns, which makes him our undisputed choice as Jury President of Design and Print Craft in 2013,” says Jimmy Lam, President of Adfest.


Taproot’s campaign for Conqueror Papers was the 11th most awarded print campaign in the world in the Gunn Report 2011.


Padhi also holds the record for the most number of Cannes Lions won by an individual Indian creative from India, and was also voted the 3rd Best Art Director in the World in a survey conducted by Campaign UK in 2009-2010.


“Adfest is one of the oldest, most reputed and celebrated award shows this region has. It values all things uniquely Asian – be it Asian culture, traditions, insights or behavior. Its delightful venue near the beaches of Pattaya just adds to its charm. To have one’s work applauded in such a vibrant atmosphere is amazing indeed,” he says.


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