Olive Crown awards call for entries from across Asia

08 Jan,2013

By A Correspondent


In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is on its way to becoming a global award for creative excellence in communicating sustainability. The added feature this year is that the Olive Crown will invite entries from across Asia.


The Olive Crown Awards were launched by IAA at the Goafest 2011 two years ago. It blossomed into a large well-attended stand-alone event in Mumbai last year. With the entries expected to be received from many countries like Japan, Korea, Taiwan, Indonesia, Thailand, Malaysia etc in Asia this time, winning an Olive Crown is likely to be even more prestigious.


Srinivasan Swamy, Chairman, R K Swamy BBDO and President IAA, stated, “These awards which salute creativity in green advertising really serve to bring sustainability to the top of the strategic agenda. Marketers have been realizing that sustainability is a key differentiator these days and this has helped make these awards popular.”


MG Parameswaran, Executive Director DraftFCB Ulka and Chairman Olive Crown Awards Committee, added, “The Olive Crowns have found universal acceptance amongst the creative community and this year too, we would be having a jury consisting of some of the finest and most respected names in the creative fraternity. Keeping in mind that these awards are treated almost as a cause, we do not charge any fee for the entries. We are glad we have a mature sponsor in the form of 9X Media.”


The Call for Entries form can be downloaded from http://www.iaaindiachapter.org and the last date for entries is 31-1-2013. The presentation ceremony will be in the first half of March in Mumbai.


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