launches new TVC

14 Jan,2013

By A Correspondent


Living up to its chic brand image,, e-commerce platform for fashion and lifestyle products, has launched its new TVC for their ‘I love Sale’ campaign featuring model and actress Lisa Haydon. The objective of the TVC is to showcase the array of products available on Myntra during the popular End of Season Sale.


The ad is a vibrant compilation of multiple short clips of the actress in a variety of Myntra apparel and accessories. The TVC targets those who love to shop by communicating the benefits of shopping with Myntra during the EOSS period highlighting that there is something for everyone – be it footwear, apparel or accessories.


The TVC was conceived by White Canvas and is being aired across prominent national channels.


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