Milestone Brandcom creates OOH adventure for Aamby Valley City

08 Jan,2013

By A Correspondent


Aamby Valley City has launched a nine-week-long sky diving event to give adventure enthusiasts the opportunity to sky dive with an internationally acclaimed sky diving crew from Spain.


Milestone Brandcom has taken the thrill onto the out-of-home medium with some disruptive executions. The campaign communication carried electrifying visuals of sky divers free-falling with the tagline “If the sky is the limit, here’s the chance to touch it.”  Billboards and kiosks located on key stretches and junctions were converted into parachutes where one even saw skydivers landing and soaring on billboards with 3D like cutouts in motion. These were implemented across various media formats.


The skydiving event at Aamby Valley City began on December 15, 2012 and will run till February 16.


Speaking on the campaign, Vivek Kumar, CEO Aamby Valley City and Hotel Sahara Star, said, “The brand Aamby Valley City is synonymous with luxury and we aim to constantly provide our customers with unique and exclusive offerings. At Aamby Valley City we offer high quality recreational and leisure facilities to our customers and through this skydiving event we are proud to present yet another thrilling experience that adventure lovers can cherish. The communication objective for the out-of-home (OOH) campaign was to create hype and grab as many eyeballs as possible, thereby attracting the TG down to Aamby Valley to experience this exciting event. Milestone executed an assortment of innovations to distinguish the campaign amidst the clutter in the OOH space”


“It was a great opportunity to work on such an exhilarating brief from Aamby Valley. Team Milestone worked and executed multiple innovative ideas on Out-of-home to give the adventure seeking audiences a glimpse into this spectacular event, with the scale and magnitude of OOH to best suit the proposition of going beyond the limit & touching the sky,” said Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom.


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