MediaAsides: In which BARC is caught copying and pasting + LV ke endurance ka raaz!

18 Jan,2013

There are many reasons why I love and use Google. One of them is my ability to check for plagiarism in milliseconds. When I read a line or phrase that gives me a sense of déjà vu, I copy that particular line and search for it.

 

Yesterday, I read all the comments on BARC, as anyone interested in media must have done. I stopped when I came to this line:

“not exceeding 20 A4 pages in single spaced Verdana 10 point.”

 

That’s extraordinarily specific. Number of pages. Size of paper. Spacing. Font. Font size.

 

And where had I seen this before?

 

So I copied and pasted not exceeding 20 A4 pages in single spaced Verdana 10 point into the Google searcgh box and, Bingo!

 

Here are a few lines from the BARC press release: link

 

“It is clear that the legacy architecture of the system that has evolved incrementally is now ready for seminal change. However, what is not clear are the contours of the new system, which BARC aims to define.

 

The RFI seeks ideas, templates, experiences that will help BARC to blueprint the New Television Audience Measurement System. The annexure below lists a few questions that respondents may consider addressing as a part of their response to this RFI.

 

As per RFI, respondents will be expected to provide their inputs in the form of a report not exceeding 20 A4 pages in single spaced Verdana 10 point. Respondents should be willing to do a presentation not exceeding 1 hour at a BARC specified location in Mumbai orNew Delhi.”

 

And here are a few from an IRS release: link

“It is clear that legacy architecture of the study that has evolved in stages, is now ready for seminal change. It is less clear, however, what the contours of the new IRS will be. Therefore, the RFI seeks ideas, templates and experiences that will help RSCI to prepare a blueprint for the new IRS. Respondents will be expected to provide their inputs in the form of a report not exceeding 20 A4 pages in single-spaced Verdana 10 point font size. Respondents will also be expected to be willing to do a presentation not exceeding one hour at RSCI’s secretariat in Mumbai.”

 

Now you know why I love Google.

 

(Contributed by Anant Rangaswami)

 

LV ke endurance ka raaz!

 

Speaking of BARC and measurement and Google chacha, reminds us of this unrelated bit we must tell you. Only a cop on a busy Mumbai street can boast of greater endurance. Being at the helm of TAM forever and ever is not a joke as we all know, but what’s it that keeps the affable CEO of TAM Media. A good workout and a run, we are told.

 

So at a competition in this mid-Mumbai club, LV, as LV Krishnan is referred to by the world, won the push-ups contest with a record 56 uthak-baithaks. Yes, you read it right: fix and six fifty six push-ups.

 

When we asked him if it was true, he just smiled. And then we asked with another nugget we had heard: 36 bottles of beer in one sitting. Yes, but this time with more than a smile. And, not pint-sized ones… ’coz these were in an era when they would only make them laaaarge.

 

PS: Talking of LV’s 56, have you tried how many you can do at a go? Yours truly tried: couldn’t go beyond 14 and was limping for a week thereafter. LOL.

 

(Contributed by A N Chorrea)

 

As the title suggests, MediaAsides will carry asides, random notings and assorted two-bits. And may we add: all to be consumed in good spirit (and along with good spirits may be). How regularly will this be? We aren’t very sure. But, with the help of all your contributions, reasonably regularly. Inbox your inputs to editor@mxmindia.com. Our lips will be sealed… won’t reveal our source!

 

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