Jagran, Vanitha lead in Indian Readership Survey 2012 Q3. TOI & India Today are top Eng paper & mag

29 Jan,2013

By A Correspondent


There are no major surprises in the numbers for the Indian Readership Survey’s findings for the third quarter of 2012 have just been released by the Media Research Users Council (MRUC).


Jagran leads amongst all publications and dailies. Vanitha leads amongst magazines. The Times of India leads in English dailies and Malayala Manorama amongst regional-language dailies. Pratiyogita Darpan and India Today are the largest read Hindi and English magazines respectively.


(AIR numbers; All figures in '000)



There’s been a 0.7 growth in the  print media between the second and third quarters of 2012. However, the growth in television has been 6.1& and specifically in cable and satellite homes it’s 10.5%. The growth in consumption of radio is 6.4% and cinema is at 17.2%. The growth in internet is on expected lines at 27.5%.


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