India Today Group partners with Affle

16 Jan,2013

By A Correspondent


Smart media company Affle has announced its partnership with the India Today Group to power all video and rich media advertising for the group through Affle’s recently launched rich media and video ad network, ‘Ripple’.


As a part of this partnership the India Today Group will employ Affle’s ‘Ripple’ ad network to serve all video ads on its online properties and to serve video and rich media ads across India Today Group’s properties on the iPad/Tablet platforms. The announcement comes close on Affle’s declaration of similar partnerships with Yahoo! & ESPN Cricinfo for rich media and mobile advertising in India.


Anuj Kumar

Commenting on the partnership, Anuj Kumar, Co-founder & CEO Affle, said, “We have experienced tremendous growth on the Ripple network since its launch in August 2012. Our technology innovations for engaging media experiences are delivering great returns for top publishers and advertiser partners, and we are very pleased to welcome the India Today Group as a partner for Ripple. In recent months top advertisers like Samsung, Nokia, Google, Microsoft, Maruti Suzuki, Adidas, Coca Cola, Hyundai have partnered with us to deliver cutting edge ad experiences across our network and we believe that our leading advertisers would also welcome the addition of a highly reputed publisher partner like the India Today Group on Ripple.”


Ashish Bagga, CEO, India Today Group said, “Over the years the India Today group has built some very solid digital assets for its top properties including India Today, Business Today, Aaj Tak, Cosmopolitan and many others. We are seeing tremendous growth on video consumption on these digital properties with an increasing consumption skew on mobile devices, and are thus very pleased to partner with an industry leader like Affle to integrate their innovative advertising technologies and benefit from their well-established partnerships on the Ripple ad network business.”


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