Fujifilm awards digital mandate to Ignitee

15 Jan,2013

By A Correspondent

 

Fujifilm India has appointed digital marketing agency Ignitee Digital to manage its social media campaigns and digital communication. Fujifilm India, which has been already very active on Facebook has decided to aggressively explore and leverage the social media platform and Ignitee will help them establish the youthful and contemporary brand imagery it seeks.

 

Fujifilm hopes to connect with the tech-savvy Indian youth and aims to provide consumers with more opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

 

Ranjoy Dey, COO, Ignitee Digital Services commented, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital and social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

 

Ignitee Digital’s integrated service offering that varies from social media optimization to online reputation management to developing creative campaigns will bring dynamism and an increased level of consumer engagement in Fujifilm’s initiatives. “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand & the product range on the digital & social media platforms. In our competitive market segment, through Social Media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand. For this, we have chosen Ignitee Digital as our partner, keeping in mind their expertise and differentiated thinking on utilizing social media for leading brands. We are looking forward to an exciting association,” said Sriwant Wariz, National Marketing Manager, Fujifilm on getting Ignitee Digital Services on board.

 

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