Front Page 2012: Saravanan Meenakshi & Mogali Rekulu Most Popular Tamil & Telugu Fiction shows

17 Jan,2013

By A Correspondent

 

Saravanan Meenakshi (Vijay TV) and Mogali Rekulu (Gemini TV) have emerged as the Most Popular Fiction Shows in the Tamil and Telugu languages respectively for the year 2012 according to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender.

 

While the most popular Tamil show belongs to Vijay TV, Sun TV dominates the list with the maximum number of shows on the popularity list. Even amidst a host of competing channels, it has a collective popularity score of 40%. Raj TV’s only show in the popularity charts is Sindhu Bhairavi, which is a dubbed version of the Hindi show Uttaran.

 

The graph below captures the Top 5 Tamil fiction programmes for the year, with a popularity score representing their audience response:

 

In Telugu, nearly all the popular channels have their fair representation in the list of most popular fiction shows. Among male fiction preferers, the popularity of Mogali Rekulu is unmatched (34% popularity share among males as compared to 18% among females). This can be attributed to the subject that deals with the heroic deeds of ACP RK Naidu in the show. Also, reflecting the national sentiment is the popularity of CID, which is also male-driven (15% among males as compared to 2% among females).

 

The graph below captures the Top 5 Telugu fiction programmes for the year, with a popularity score representing their audience response:

 

MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks. Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

 

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