Front Page 2012: Bheem & Jethalal most popular TV characters amongst kids

15 Jan,2013

By A Correspondent

According to Front Page 2012, Ormax Media’s Media & Entertainment yearender, Bheem of Chhota Bheem (Pogo) and Jethalal from Tarak Mehta Ka Oolta Chashmah (SAB TV) emerge as the Most Popular Television Characters amongst kids in the kids’ and GEC segments respectively.

The results are based on research conducted amongst 3,840 kids, in the age group of 6-14years (SEC ABC) throughout the year 2012 across 8 cities.

The preference for animation characters amongst the kids channel viewers was clearly evident, with no live action character featuring among the Top 10. Bheem continues to dominate in popularity among all the TV characters with his share increasing from 21.4% last year to 26.2% this year.

The table below lists the Top 5 characters among kids channel preferers, with their percentage share.

Rank Character Programme Channel Share
1 Bheem Chhota Bheem Pogo 26.2
2 Doraemon Doraemon Disney 16.7
3 Hattori Ninja Hattori Nick 6.7
4 Jerry Tom & Jerry Cartoon Network 5.7
5 Shinchan Shinchan Hungama 5.6

 

Doraemon (Disney) continues to be at the second position, though Bheem has managed to widen the gap this year. Hattori (Ninja Hattori: Nick) takes the third position, overtaking Jerry (Tom & Jerry: Cartoon Network) this year.

 

Besides kids channels, children also watch GEC content. The top 5 GEC characters among kids are given in the table below.

 

Rank Character Programme Channel Share
1 Jethalal Taarak Mehta Ka Ooltah Chashmah SAB TV 10.1
2 Inspector Daya CID Sony 7.9
3 Tapu Taarak Mehta Ka Ooltah Chashmah SAB TV 6.9
4 Anandi Balika Vadhu Colors 6.1
5 Daya Taarak Mehta Ka Ooltah Chashmah SAB TV 6.0

 

Taarak Mehta Ka Ooltah Chashmah takes three spots in the Top 5, including the kid character Tapu. Jethalal takes the top position this year, overtaking CID’s Inspector Daya (not to be confused with Jethalal’s wife Daya). CID, however, continues to remain popular amongst kids, with two characters in the top six.

 

MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

 

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