Front Page 2012: Bade Achhe Lagte Hain & Balika Vadhu Most Popular Hindi Fiction Shows

09 Jan,2013

By A Correspondent

According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Bade Achhe Lagte Hain emerges as the Most Popular Hindi Fiction Show for the second consecutive year, followed by the long-running daily Balika Vadhu.

The results are based on consumer research conducted amongst 34,400 Hindi GEC viewers (SEC ABC) through the year 2012 across 14 cities.

Bade Achhe Lagte Hain saw a generation leap and the introduction of a new character Pihu, while Anandi was remarried in Balika Vadhu recently. These key events managed to sustain audience interest, ensuring that the popular serials continue to rule the audience charts.

The table below captures the top 5 fiction programmes for the year, with a popularity score representing their audience response:

Rank Show Channel Score

1

Bade Achhe Lagte Hain Sony

24.7

2

Balika Vadhu Colors

18.1

3

Taarak Mehta Ka Ooltah Chashmah SAB TV

14.6

4

Diya Aur Baati Hum Star Plus

12.3

5

Saath Nibhana Saathiya Star Plus

10.1

 

While Sony and Colors take the top slots, Star Plus is the only channel to feature twice in the Top 5 list. In a list dominated by female-centric programmes, SAB’s Taarak Mehta Ka Ooltah Chashma stands out with its family-inclusive content.

 

In the Most Popular Hindi Non-Fiction Shows category, Kaun Banega Crorepati (Sony) continues to occupy the top position in 2012. The Dance India Dance franchise (Zee TV) emerges as the second most popular reality show in the year, with DID Season 3 and DID Li’l Masters on air during 2012.

 

Given below is the list of the Top 5 Hindi Non-Fiction Shows in 2012:

Rank Reality Show Channel Score
1 Kaun Banega Crorepati Sony

29.5

2 Dance India Dance Zee TV

22.4

3 MTV Roadies MTV

20.8

4 Jhalak Dikhla Jaa Colors

18.1

5 Satyamev Jayate Star Plus

16.1

 

Owing to its strong equity among the college going youth, MTV Roadies features at the third position. The ninth season of the show with the tagline “Everything or Nothing” traveled to the United States of America.

 

Celebrity dance show Jhalak Dikhla Jaa moved channels this year, from Sony to Colors,but continued to fare well, featuring at the No.4 position. Its social appeal, coupled with Aamir Khan’s sincerity, got Satyamev Jayate an entry into the Top 5 – the only programme on the list witho no previous season!

 

MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

 

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One response to “Front Page 2012: Bade Achhe Lagte Hain & Balika Vadhu Most Popular Hindi Fiction Shows”

  1. kush says:

    Good!However i feel the scenario might change when you count Pan-India.From my experience i guess in small urban centers along with rural India.Tarak mehta is most popular.while balika vadhu,devon ke dev follows.And SMJ is very popular in reality show may be only below KBC

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