Free Press inks editorial tie-up with Outlook group

18 Jan,2013

By A Correspondent

 

The Free Press Journal newspaper and the Outlook group have announced a collaboration under which the newspaper will carry select stories from the magazines Outlook Business and Outlook Money on the business pages of the daily.

 

The collaboration will help the FPJ, as the newspaper is popularly called, expand its coverage, particularly in the BFSI sector, and as also help the Outlook magazines reach out to a wider target audience in Mumbai.

 

The tie-up was effected last week as the Outlook magazine stories began appearing effective Friday, January 11

 

Indranil Roy

Said Indranil Roy, President of the Outlook group, “We have collaborated with the Free Press Journal newspaper to ensure that our content reaches out to a wider targeted readership base in Mumbai. The unique co-operation drives value by enlarging the target audience of Outlook Business and Outlook Money, taking our content and perspective right on to pages of a daily newspaper. In essence, the newspaper readers will now have the benefit of our perspective sitting next to the FPJ stories of the day on key sectors like banking and finance.”

 

 

Abhishek Karnani

Said Abhishek Karnani, Director of the Fress Press Journal: “The collaboration with the Outlook group is yet another step in our journey to expand coverage, lend new perspective and offer more value to our growing base of readers in Mumbai. Select stories from Outlook Business and Outlook Money will help us add to our growing coverage on the business pages of the newspaper. We will continue to invest in the newspaper as we build on our offerings to meet the changing aspirations of our readers in these times.”

 

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