Fifth Ring’s Singapore debut to drive agency’s APAC growth

11 Jan,2013

By A Correspondent

 

Singapore digital and PR start-up Like Minds Consulting has been acquired by international agency Fifth Ring Integrated Corporate Communications as part of a strategic expansion in the Asia Pacific region.

 

Fifth Ring specialises in Business-2-Business (B2B) communications and its new office in Singapore highlights the increasing development opportunities across its key market sectors of energy, construction, property, education and financial services. It will be taking its integrated communications offering to the Singapore market, and to this end it has appointed Himanshu Verma as APAC Managing Director.

 

Mr Verma brings with him more than 21 years of public relations, public affairs and marketing communications experience. Prior to this, he was the Head of Marketing and PR of ESPN Star Sports. He has worked in leadership roles with PricewaterhouseCoopers and PR agencies Text 100 and IPAN Hill+Knowlton Strategies.

 

Group managing director Clif Collier said, “I am delighted to welcome Himanshu and his team to Fifth Ring. We look forward to bringing our highly specialized B2B marketing expertise to brands in the energy, education, large infrastructure projects and related industries across APAC.

 

Mr Verma said, “My team and I are very excited to join the Fifth Ring family. We are looking forward to reaching out to the market with a substantially expanded portfolio of services. There are mature clients in the APAC region with a need for highly refined and targeted communications campaigns. These companies are currently being catered for by generalist B2C agencies which are managing by overlaying universal marketing communications rules. This is where we will be able to add substantial value – by applying processes to identifying a brand issues and creating a tailor-made communications strategy.”

 

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