Experian Marketing Services bags Cafe Coffee Day, Apnapaisa and Yepme

29 Jan,2013

By A Correspondent


Experian CheetahMail, the world’s largest permission-based email marketing platform, has expanded its portfolio of clients by signing up with Cafe Coffee Day, Apnapaisa and Yepme.com. Experian Marketing Services will partner with these prestigious brands to help them engage with their audience through advanced email marketing strategies. These new clients join an existing roster of brands such as Makemytrip, Lemon Tree Hotels and Flipkart, helping Experian CheetahMail strengthen its position in the Indian market.


On securing these new signups Naveen Bachwani, Head of Experian Marketing Services, said, “Experian CheetahMail is pleased to partner with Cafe Coffee Day, Apnapaisa and Yepme.com, to help improve the RoI on their digital marketing programs by deploying sophisticated Email Marketing strategies on the foundation of an industry-leading permission-based platform.” “Every marketer’s need is to get the right message delivered to the right consumer at the right time. The Experian CheetahMail platform and its team of highly experienced professionals, enables customers to tailor their marketing strategies to suit their consumer preferences, define an appropriate segmentation approach and maximize Inbox deliverability with measurable results.”


K Ramakrishnan, President, Cafe Coffee Day, said, “CheetahMail is an email marketing platform that has helped us communicate effectively with our customers. With a robust reporting platform and hands-on help from the team, I’m confident we will be able to tailor our communication much better.”


Hemang Desai, COO of Apnapaisa, said, “CheetahMail brings to ApnaPaisa a product that delivers great flexibility, combined with some of the best practices of contemporary email marketing. Today, subscriber engagement not only impacts performance but also future deliverability. Hence, working with a partner who can track and report up-to-the-minute metrics, as also advise you with real, implementable solutions to improve these metrics, is invaluable. We are delighted with our partnership with Cheetahmail.”


Sandeep Sharma, Co-Founder, COO & CTO of Yepme, added, “Experian is a very dynamic company and has put in efforts to understand our business. The solution is designed to better understand our customers and help in ROI improvement through targeted marketing. The team understands the challenges of our business model, and tries to provide help in operational aspects. I think Experian’s greatest strength is their people – they are not just trying to sell you a product, but are also able to look beyond to forge a long-term partnership.”


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